In the book, Customer Centered Products, Ivy Hooks and Kristin Farry share some observations about the American culture’s urge to improvise…

We have worked with project managers and engineers who believed that solving the unanticipated problems under the gun was “the fun part of the project.”

customer centered products coverIn my own experience, I have also met many managers and engineers who would prefer to fix problems through testing, rather than through proper drawings and analysis.

Since we have a competitive edge in the U.S. with our comprehensive product development processes, let’s use them to our advantage. Let’s focus on identifying and solving problems in the design phase, before hardware is built.